We are thrilled to announce the launch of this new site dedicated exclusively to the professional cleaning products range: comet-cleaning.com.
For the first time in our history, we have decided to differentiate the communication dedicated to our finished products, the professional cleaning machinery, from our components range. This prompted us to create a standalone website to bridge the communication gap with the end consumer and embrace a B2C content strategy.
A B2C SITE THAT IS ALSO TECHNICAL AND FUNCTIONAL, CATERING TO DEALERS AND RESELLERS.
Creating a site with the end customer as its main target does not mean it is any less technical and professional.
All the features of the old site are still present, while information and content have been further enriched with:
- detailed information for each version of each product (not just generic information valid for all versions) which includes: image, technical specifications, standard accessories, optional accessories, advantages and downloadable technical documentation
- all accessories codes, both standard and optional
AN ELEGANT AND USER-FRIENDLY SITE DESIGNED FOR MOBILE BROWSING
Analytics data shows that more than half of the site's users access it via mobile, and this number is steadily increasing. We, therefore, thought of easy-to-use navigation via smartphone and clear graphics that would make the products stand out even on a mobile phone screen.
Horizontal navigation brings a sense of novelty and freshness to the site, setting it apart not only from our corporate site but also from our competitors' sites.
The result is an engaging and easy-to-use website where visitors can explore our range of cleaning products intuitively and enjoyably.
NEW CONTENT THAT IS RELEVANT TO END USERS
In addition to an aesthetic update and a consumer-focused design, the new release includes enhanced sections intended to provide more information to the end user:
- a FAQ page divided by product families, which answers the most frequent questions that arise during the purchase or use of the machinery
- a store locator, very easy to consult, dedicated to finding retailers
- an assistance section divided between B2B users and end users which allows you to find all the information in a simple and immediate way
- a blog dedicated to the world of professional and domestic cleaning
A DEDICATED SITE WAS A NECESSARY STEP FOR ONE OF THE MOST COMPLETE CLEANING RANGES ON THE MARKET
Comet SpA has been producing professional pressure washers since 1983. The pump is the heart of the pressure washer and, as a leading company in the design and construction of pumps for agriculture and industry, it was natural that Comet turned to this market by offering extremely reliable and high-quality products, and that quickly became a market reference point.
With the acquisition of Lavorwash SpA in 2017, the professional cleaning machinery range was enriched with floor scrubber dryers, sweepers and steam generators.
The last step to complete a very high-performance Floor Care range was the acquisition of Poli Srl in 2021, a reference brand for professional brooms and sweepers.
A dedicated site was, therefore, essential to appropriately showcase a range so wide, both in terms of products and performance. Comet cleaning machinery starts from domestic high-pressure washers and goes up to the super-professional ride-on machines for cleaning.
AND IT'S JUST THE BEGINNING...
The creation of this site aims to differentiate us on the market and attract the interest our range deserves. With this new digital tool, we are ready to offer our customers an exceptional user experience in both form and content and to support our sales force with an attractive and detailed showcase of our products.
But we won't stop here.
Each division of Comet SpA (Agriculture, Industry and Cleaning) is working hard to bring increasingly reliable and high-performance products to the market and broaden an already wider range to satisfy every need.
In the same way, we will continue to discover new ideas, tools, and methods to communicate our ongoing commitment to innovation and quality.
CHECK OUT COMET-CLEANING.COM
Now, all you need to do is explore the new content: check out the product sheets, refer to the FAQ for any questions, and share your feedback with us!
